Located at the western edge of the island, about a 90-minute drive from Sangster International Airport, Negril offers a more relaxed feel compared to Jamaica’s bustling tourist hotspots like Montego Bay and Ocho Rios, making it the perfect locale to relax and take in the scenery.

Negril’s rustic villas and boutique accommodations blend peacefully with the tree canopy and the surrounding dry, sandy landscape. Thanks to its arid climate, Negril experiences less rainfall than other parts of the island, and developers have respected the surrounding vegetation, adhering to local building codes that forbid any construction taller than the tallest palm tree.

Originally a groovy outpost for hippies in the 60s and 70s, Negril maintains an off-the-beaten-path feel while still offering plenty to see and do. Visitors can pull off the main road and feel themselves unwind as they discover this carefree island paradise.

Book Your Stay

From eclectic hotels and charming guesthouses to family-friendly all-inclusive properties and adults-only resorts, Negril offers a variety of accommodation styles for every type of traveller. Intimate boutique hotels and luxury villas like Rockhouse Hotel and the aptly named The Cliff Hotel are nestled in the cliffside of Negril’s west end, while larger resorts such as Royalton Negril and Couples Negril are found on the sandy beachfront in Bloody Bay.

Hit the Beach

Vacationers flock to Negril to experience the world-famous Seven Mile Beach, a picture-perfect shoreline known for its fine white sand, glistening turquoise waters, and unrivalled sunsets. Legend has it this sandy stretch was once occupied by a band of unruly pirates, but these days the swashbucklers have been replaced by sun-worshippers. With swaying palm trees and a cool ocean breeze, this blissful locale is ideal for a relaxing day of sunbathing with a good book. For those looking for a bit more action, there are plenty of beachside concession stands and activities to enjoy, including kayaking, paddleboarding, and horseback riding. The calm, clear waters are also home to tropical fish and vibrant coral reefs, making Seven Mile Beach a top spot for snorkellers and scuba divers.

Connect with Nature

Negril’s Royal Palm Reserve invites nature lovers to get up close and personal with a variety of Jamaican wildlife, including exotic birds, butterflies, and reptiles. Visitors can learn about the surrounding wetlands and animal species during a guided tour along an accessible boardwalk system that winds through this eco-tourism site, surrounded by lush flora and fauna. For those wanting to connect with nature underwater, the Negril Marine Park offers snorkelling and scuba diving opportunities. This protected area stretches 100 kilometres, from Green Island to the south of Negril, and is home to a wide range of marine life and sea creatures.

Dine with a View

No visit to Negril is complete without a stop at Rick’s Cafe. Situated on a rocky outcrop atop a 35-foot cliff, this local hotspot attracts visitors from around the globe who come for the lively atmosphere, exhilarating cliff jumping, and scenic surroundings. Visiting between 3 to 6 p.m. offers prime people-watching and breathtaking sunset views. Rockhouse Hotel’s Pushcart Restaurant & Rum Bar is another cliffside favourite, serving homestyle Jamaican cuisine and tropical rum-based cocktails. For an unforgettable fine-dining experience, The Blue Mahoe Restaurant at The Spa Retreat Boutique Hotel offers farm-to-table dining in a romantic seaside setting, with a focus on fresh seafood and some of the best sunset views on the island. No matter where you dine in Negril, local seafood and diverse culinary options are a must.

Enjoy the Party

Despite Negril’s laid-back atmosphere, it boasts plenty of bars and nightlife spots for those looking to enjoy the island’s vibrant scene. Visitors can make new friends while sipping tropical cocktails on the One Love Bus Crawl, a fun, authentic community experience that takes travellers on a daytime bar crawl throughout Negril’s west end. For those looking to dance after dark, Norman Manley Boulevard offers a range of crowded bars, live reggae bands, and entertainment venues, including Margaritaville and The Jungle.

For those seeking a relaxed vacation amidst white sand beaches and dramatic rock coves, Negril’s unique charm and stunning scenery make it the perfect getaway spot for free-spirited travellers.